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Footballer: Making Current High Incomes Last a Lifetime, Before The Final Whistle?

All players must face the reality that their football career will one day come to an end, forcing them to start a new chapter in life. Some will reach this transition sooner than others, but eventually, every player will need to move on, starting a new career or vocation.

Cristiano Ronaldo’s CR7 Brand strategy is a testament to his post-football career and his strategic efforts to build a multifaceted personal brand.

Becoming a professional football player can be a dream come true, but it is a relatively short career. Preparing players for life after football career should begin before the final whistle, Build Brand Equity, Milk It and Plan Post-Playing Days.

Footballer’s careers don’t last forever no matter how much you want it to or how well you look after yourself. Whether it be age, injury or a falling out of love of the game, there will always be a reason to retire at some point.

In the modern game, on average most professional footballers will retire from the game between the ages of 33 and 37.

The age at which a professional footballer retires can vary immensely, for multiple reasons. Firstly, no two players' bodies are the same; different people are capable of handling different physical loads

Cristiano Ronaldo is one of the world’s most endorsed athletes. 

Cristiano Ronaldo’s brand value is a testament to his extraordinary career and his strategic efforts to build a multifaceted personal brand.

As one of the world’s highest profile athletes, Ronaldo boasts an impressive portfolio of endorsement deals. In addition to a lifetime deal with Nike, in the company of the likes of Michael Jordan and LeBron James, he’s had various partnerships over the years with well established.

Eventually, all soccer players must come to the end of their playing careers. Some pros will reach this moment with regret and sadness, worried about how they will replace this defining feature of their lives.